In 2024, real-time visibility in supply chain was considered indispensable by around 77% of respondents who took part in our 2nd annual State of Visibility survey. The same survey also indicated that more than half of these respondents were actively adopting IoT and AI to enhance tracking.
Real-time visibility in supply chains has evolved into a necessity, offering a competitive edge and allowing businesses to navigate the complex logistics landscape by providing them this visibility in terms of where the goods are, how disruptions should be handled, and the condition of the goods.
All these directly impact customer satisfaction, operational efficiency, and sustainability.
Key insights from 2024
Key insights from the State of Visibility Report 2024 indicated that the push for real-time visibility was predominantly driven by two global disruptions including geopolitical tensions and by customer expectations which drove demand for certain goods due to which customers wanted real-time updates and transparency.
The 2024 report also showed that there has been a good shift in the utilization of Real-Time Visibility & IoT Tracking. As you can see, the utilisation more than doubled from 25% in 2023 to 53% in 2024.
While significant strides were made in integrating IoT devices and predictive analytics, respondents indicated that challenges like technological integration and high costs still impede widespread adoption.
State of Visibility Survey – 2025
The two annual State of Visibility survey reports were made possible due to the incredible support from the shipping and freight community. Over 450 shipping and freight industry professionals participated in the survey and provided critical feedback on the real-time visibility in the industry based on their practical requirements and experiences.
Well, it is that time of the year again and we invite you to add your voice to the 3rd annual State of Visibility survey in 2025 brought to you by Tive. This survey will collect invaluable insights from supply chain practitioners across global supply chains.
By participating, you’ll help uncover key trends, identify challenges, and shed light on emerging opportunities in shipment visibility. What’s more, just for adding your voice and signing up for the survey, 3 lucky respondents stand a chance to win a US$50 gift card from Amazon.
Why is this Annual State of Visibility Survey important?
While the State of Visibility 2024 report developed with insights from industry leaders, revealed that real-time visibility in the supply chain is not just desired but expected, challenges remain, including data accuracy, technology integration, and high implementation costs.
It is important for us to understand the progress that has been achieved and your participation in the State of Visibility 2025 survey can help tackle these pressing issues by identifying which technological advancements and operational strategies have the most impact.
This year, we seek to deepen our understanding of three areas that are driving digital transformation – risk management, operational efficiency, and sustainability and the role that visibility plays in achieving this.
By gathering perspectives in the 2025 survey, we aim to uncover how companies can overcome these barriers to scale visibility capabilities.
The Importance of Your Contribution
Your participation will support an industry-wide effort to address some of the toughest questions in supply chain visibility and shape the future of visibility.
- How can visibility technology improve risk management? Understanding shipment conditions in real time allows companies to minimize losses and respond proactively to potential disruptions.
- How does visibility contribute to sustainability goals? By optimizing routes and reducing spoilage, visibility solutions play a crucial role in lowering carbon footprints, especially in high-risk goods like perishables.
- What are the opportunities for operational efficiency? Enhanced tracking and data-driven decision-making reduce delays, improve inventory management, and drive cost efficiency.
By adding your voice to the survey, you’ll help build a robust dataset that reflects the real needs, priorities, and innovations across industries.
These insights will power the State of Visibility 2025 Report, a resource that will guide strategic decisions, shape best practices, and strengthen resilience in supply chains worldwide.
You can access the survey by clicking on this link or the button below
